About Our Company
ThatWhy is a leading provider of professional IT solutions and business transformation services. We deliver innovative digital experiences and strategic technology consulting for forward-thinking organizations across various industries.
Our Services
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Process Automation
Streamline your business workflows and enhance productivity with our comprehensive automation solutions tailored to your specific operational needs.
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IT Service Management
Transform your IT operations with our proven ITSM frameworks, ensuring improved service delivery, reliability, and operational excellence.
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Custom Software Development
Design and develop robust, scalable software solutions and digital platforms that enhance user experience and drive business growth.
Our Portfolio
Completed Projects
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KepBo Budget Application
Mindful budgeting app inspired by Kakeibo philosophy โ multi-language, mobile-first, cloud-synced
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Spendora Application
Personal time tracking web application with subscription billing
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TimeTagger SaaS Platform
Comprehensive activity and productivity analytics solution for teams
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IT Operations Automation
Automated ticketing and reporting system for hospitality sector
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IT Service Portal
Modern self-service portal for club members
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Chartly โ Smart Trader (AeyStock)
TradingView-style charting app with block-based volume analytics, trend detection, and AI market narrative engine
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Mor-Aey (เธซเธกเธญเนเธญเน)
Thai lotto analytics SaaS โ statistical analysis, heatmaps, gap analysis, backtesting with 15-20 years of data
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Matters
Smart task management app powered by Eisenhower Matrix logic โ focus on what matters today
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NextUp
Work continuity PWA โ multi-tenant SaaS for seamless shift handovers with RBAC, file attachments, and billing
Current Projects
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ClubConnect
Social presence platform for hospitality & nightlife โ HeatUp (B2C dating/social) + Club-Web (B2B venue management)
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WeGang (RideBuddy)
GPS tracking & trip planning app with live location sharing, POI, and expense tracking
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TheCoach
Real-time multilingual translation system for sports coaches โ speech-to-text across 8+ languages for multicultural teams
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TripsPulse
B2B SaaS for hospitality โ AI-powered guest review analytics, sentiment insights, and reputation management
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Do9ood
Social platform for everyday kindness โ "LinkedIn of goodness" where good deeds are visible, verifiable, and rewarded
Concept & Planning
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VDR (Virtual Data Room)
Secure, governance-first document sharing platform for audits, legal reviews, and vendor due diligence โ audit-ready & fully traceable
Why Choose ThatWhy?
โ Strategic Approach: Every solution is built around your specific business objectives and requirements.
โ Scalable Solutions: We design systems that grow with your business - from startup to enterprise level.
โ Client-Focused Service: We prioritize long-term partnerships and measurable business impact.
โ Cutting-Edge Technology: We leverage the latest technologies while maintaining a focus on practical, results-driven solutions.